Advances in the digital world over the past decade have brought social media platforms to the forefront of everyone's lives and is now an integral part of the customer journey. Social Media interactions is not just an option for businesses today, it is a marketing necessity. For many of your new and existing customers, social media platforms such as Facebook and Twitter are their first port of call for information about your company. With this in mind. It is vital you have a reliable social media team to engage consumers and keep things moving.