What is... UX?
UX, also referred to as ‘user experience’ is the emotional experience a user has with a product with the aim of the experience being positive. To enable a good user experience, it is integral to understand the needs, struggles and goals of your audience. Within the digital space, UX solely deals with the ease and use and focuses on whether the user is able to achieve their desired end goal. In order to facilitate a positive experience, you need to combine the likes of project management, user research, information architecture, visual design and analytics.
Find out more about the process and how to make it as a 'UXer'!