What is an SEO Manager?

A Search Engine Optimisation (SEO) Manager oversees and implements strategies to improve a website's search engine visibility. They conduct keyword research, analyse performance, and collaborate with content creators and developers.


Bachelors degree minimum


£35-£50k depending on size of business


4+ years

Why does a business need an SEO Manager?

Businesses need an SEO Manager to improve its online visibility and organic search rankings. An SEO Manager helps drive targeted traffic to the website, increases brand visibility, and boosts overall online presence. With their expertise, businesses can stay competitive in search engine rankings and reach their target audience effectively.

What responsibilities should an SEO Manager have?

SEO Managers have a variety of responsibilities aimed at improving a website's visibility and search engine rankings. Some common responsibilities include

  • Keyword Research: Conducting in-depth keyword research to identify relevant and high-value keywords for targeting in website content.
  • On-Page Optimisation: Optimising website content, headers, URLs, and internal linking to improve search engine visibility
  • Technical SEO: Ensuring the website is optimised for search engines, including factors such as website speed, mobile-friendliness and crawl-ability
  • Content Strategy: Developing and executing a content strategy that aligns with your SEO goals, including creating high-quality, keyword-rich content that engages users to attract organic traffic.
  • Link Building: Implementing link building strategies to acquire high-quality backlinks from authoritative websites, which can improve search engine rankings and domain authority.
  • Competitor Analysis: Monitoring and analysing competitors' SEO strategies to identify opportunities and stay ahead in the search rankings.
  • SEO Reporting: Generating regular reports on SEO performance, presenting insights and recommendations to stakeholders, and tracking progress towards SEO goals.

What to look for in an SEO Manager?


Relevant experience in SEO, digital marketing, and website analytics tends to be essential when progressing to an SEO manager. Generally 4 years+ in SEO is needed to obtain the role. SEO Managers should be strong in on-page, off-page and technical SEO, be a good leader and strong analytical skills.


SEO Manager candidates often have a university background, although those who have taken a different route should not be disregarded. Candidates with marketing apprenticeships or hands-on experience in the early stages of their career can bring valuable skills that may be even stronger than theoretical knowledge gained from a university degree.

Get in touch with us today if you'd like any advice on recruiting an SEO Manager for your business.


The Candidate Appoints New Recruitment Director - Elliot Jones

From junior consultant to senior leadership team, Elliot has quickly excelled in his career.

Learn More …

The Candidate Proudly Sponsors the Tech Companies to Watch List 2023

For a second year running, The Candidate sponsors Prolific North's prestigious list which is announced in October 2023.

Learn More …

Sign Up To Our Newsletter