Director of Engagement

Director of Engagement - Lancashire (Hybrid Working - c.3 days in office) - £62,500 - Marketing

Our client is a large, highly reputable and values driven business, based in Lancashire. Their key values are caring, compassionate, and committed as they work creatively with organisations, businesses, charities and local people.

With a focus on CRM, this person will look to improve communications and automation and work closely with their team and the wider business to understand the full customer journey. This role will communicate to a wide number of stakeholders and will work to bring all touch-points together with consistent messaging and fresh ideas. You would be joining a fantastic business who are doing incredible things. Their established team are keen to welcome someone onboard to bring a renewed focus to the marketing and comms division within the business. This person will lead across attraction and retention strategies, creating compelling campaigns alongside growing engagement through events, online content and social media.

They require someone who can effectively coordinate extensive marketing campaigns across various platforms, execute engagement strategies, and collaborate with other senior executives, who has previous leadership experience to be part of their senior leadership team.

We are looking for an experienced marketeer who will bring creativity and innovation to campaigns but also analyse impact to ensure commercial growth. You will be leading external communications to increase income generation through the delivery of a quality engagement strategy with a variety of stakeholders. As a team, they look for people who have drive, who are proactive and genuinely have a passion for making a positive difference so if you think you have what it takes, apply today!

Responsibilities

• Lead across marketing, communications and engagement so that the brand message is consistent and clearly communicated
• Improve the marketing strategy with the aim of developing the brand, growing revenue and raising awareness
• Utilise CRM to improve communications and automation
• Grow existing and generate new income from building awareness and growing engagement through new and existing channels including events, online and social media
• Make sure the brand is consistent with the experience and reflects the reputation
• Improve user experience by developing content and strategy on internal and external channels
• Be a fantastic manager, providing advice and support to your team and the wider business
• Provide insights and reports
• Deliver creative campaigns that make an impact

Experience

• Education or degree in relevant field such as marketing or communications or equivalent work experience
• Significant communications or multi-channel marketing experience
• Experience developing integrated and audience-led social media, branding and messaging strategies that successfully target key audiences
• Ability to use CRM to create campaigns
• Ability to lead a team and create a high performing and supportive culture
• You must have experience managing budgets and hitting KPI’s

About you

• Both a creative and strategic thinker with a focus on commercial return
• Understand GDPR, data management and CRM systems
• Outstanding communication skills
• Ability to build relationships with both stakeholders and organisations
• Great problem-solving skills - a strategic thinker
• Ability to create reports and present them to the board
• Ability to manage multiple projects
• Have drive and passion to really want to make a difference
• This role will be subject to a DBS check

Apply online today!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.  

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