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What is a CRM/Email Marketing Manager?
A CRM/Email Marketing Manager is a role designed to oversee the internal CRM system of a business. They manage CRM systems and processes, leveraging email marketing and other tools to streamline interactions. They align CRM initiatives with overall business processes, fostering a seamless customer experience. This position entails various responsibilities, including but not limited to managing data entry, ensuring data accuracy, optimising system usage, and addressing any arising issues.
Education:
Bachelors degree minimum
Salary:
£35-£50k depending on size of business
Experience:
4+ years
Why does a business need a CRM/Email Marketing Manager?
The primary goal of CRM manager is to boost customer retention, satisfaction, and drive sales by leveraging automated interactions across multiple touch points. Without having a CRM Manager and team in place, a business simply wouldn't be able to do so.
What responsibilities should a CM/Email Marketing Manager have?
- Efficient Data Management: A CRM Manager ensures that customer data is properly collected, organised, and maintained within the CRM system
- Improved Customer Relationships: Through the use of a CRM system, businesses can better understand their customers' preferences, behaviours, and needs. A CRM Manager can then analyse customer data, identify patterns, and create targeted marketing campaigns, leading to improved customer relationships and increased customer satisfaction.
- Streamlined Processes: A CRM system managed by a CRM manager centralises customer data and automates various processes, such as lead management, sales forecasting, and customer support.
- Data-Driven Decision Making: A CRM Manager analyses CRM data to gain insights into customer behaviour, market trends, and sales performance. This data-driven approach enables businesses to make informed decisions, identify growth opportunities, and tailor their strategies to meet customer demands.
- Team Collaboration: The CRM Manager acts as a middle person between different departments, such as sales, marketing, and customer service. They facilitate collaboration and ensure that the CRM system is aligned with the overall business goals.
What to look for in a CRM/Email Marketing Manager?
Experience:
Seek out candidates who possess a proven track record in CRM and customer-focused positions.
Typically, this role would require a minimum of 4 years of experience, depending on the scale of CRM systems managed and how well their experience aligns with your business model. It is essential that candidates have practical experience in implementing CM systems, effectively managing customer databases, and optimising the customer journey.
Education:
Typically CRM/ Email marketing candidates will come from a university background although those have taken a different route should not be ruled out. Consider those who have opted for a marketing apprenticeship in the early stages of their career, hands on experience can often be stronger than that of theory from a university degree.
Personality:
A CRM Manager should have a detail-oriented, analytical mindset and strong problem-solving skills. Excellent communication and leadership qualities are necessary, along with a customer-centric mindset. Adaptability and strategic thinking are important traits for success in this role.
Naturally due to the seniority of the position, strong leadership qualities is essential, alongside problem-solving skills to work around technical issues and a customer-centric mindset are crucial.
Get in touch with us today if you'd like any advice on recruiting a CRM Manager for your business.
