Web Analytics Manager

Web Analytics Manager – Manchester - £45,000 + bonus  – Tech

As they continue to invest heavily in their current and future digital strategy, they are now looking to recruit a talented, commercial & innovative Web Analytics Manager to help take Parcel2Go to the next stage of its growth ambitions. 

The ideal candidate will ideally have at least 3 years’ experience in a web analytics role and be ready for the next step in their career. If you are passionate about customer experience, data, learning new technologies and have a great eye for detail, then you are probably a great fit for this role.

The role: 

• Obsess over customer experience across all platforms and provide analytics data to inform design decisions
• Be the analytics expert across the team as well as the wider business, supporting the technical, design, marketing and commercial teams
• Manage tag management solution
• Own Google Analytics solution, managing user access, creating reports and providing analysis on an ad-hoc basis when needed
• Own the development of measurement and data strategies
• Ensure smooth processing and governance of analytics requests across the business, considering GDPR compliance, performance, and value.
• Own and manage CRO & A/B testing platform and roadmap. Owning the set up and reporting of tests
• Audit and manage cookie and privacy policies
• Monitor website performance and report and escalate any issues found to relevant teams
• Present analytics results and recommendations to a wide variety of technical and non-technical people across the business, in a way they will understand
• Work with Tech Design and Build teams to deliver outstanding customer experiences across all platforms
• Work with the wider teams to embed new analytics tools within the business
• Help us optimise investments towards profitable acquisition activities, through a deep understanding of unit economics, customer database, segmentation, attribution, LTV and profitability models
• Identify, explore, and support the implementation and reporting of new acquisition channel opportunities

 About you:

• 3+ years’ experience in a web analytics role, with a sound understanding of the landscape.
• Advanced at using analytics platforms, preferably Google Analytics (GA4) and Content Square
• Advanced skills implementing and using tag manager platforms, preferably GTM
• Skilled at visualising data through dashboards and reports
• Excel at optimising customer experiences
• Excellent MS Excel, numerical ability and attention to detail
• Strong problem-solving skills are essential, along with an ability to manage a varied workload, to tight deadlines.
• Strong ability to develop relationships with a range of teams and key stakeholders
• JavaScript, SQL, Big Query, Supermetrics, Python knowledge (Desirable)
• Ability to work independently under own initiative to identify and improve current processes and explore further opportunities.
• Confident communicator able to build relationships across teams and at all levels, with an appetite to think outside the box and challenge convention.
• Feed insights and findings into internal teams to improve CX and business performance
• In-depth understanding of digital marketing, CRO and ad operations (Desirable )
• Open-minded, flexible and have a positive attitude toward new challenges, with a willingness to learn, embrace new technologies and business change

Things you can Expect

• A friendly, innovative culture where you are encouraged to think outside the box
• A fantastic hybrid working set up, with 2 days in the office and 3 WFH
• Excellent development framework and opportunities
• Be part of a fast growing business with a real opportunity to make a difference to company performance
• 25 days holiday plus holiday purchase scheme, Company pension contribution, NHS Top Up medical policy, Flexi Working, Employee Share Options, high street discount/cashback app

Apply today!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

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