Senior CRM Executive

Senior CRM Executive – Greater Manchester (Hybrid Working, 2 days office-based) - £32,000 - B2C Services

Our disruptive client has had great success over the past few years and they’re now hoping to build out their marketing team with a talented CRM candidate. You can enjoy the benefits of 3 days WFH, flexi-hours, and a brand-new office!

If you’re passionate about customer experience, data, CRM with a creative flare and have a great eye for detail, then you’ll be a fantastic fit for this role. You’ll take full ownership of the email channel and manage the set-up and ongoing maintenance of CRM within a dynamic, entrepreneurial business.

What you’ll do:

• Own and oversee all the promotional / triggered and BAU email comms for P2G and white labels.
• Manage the implementation and development of the customer communications.
• Set up new lifecycle email programmes.
• Work closely with the wider marketing teams on content planning.
• Manage all reports relating to all email comms and CRM activity.
• Accurately track performance benchmarking, key insights & results.
• Work with Analytics team on gaining insights on customer segmentation.
• Work collaboratively with IT teams on transactional email updates and new initiatives.
• Review the creative & email content.
• Build and implement testing plans.
• Brief relevant internal and external stakeholders.
• Monitor and report on key competitor activity.
• Review, map and improve customer journeys.
• Work with CS team on pain points and ensure we have adequate comms to combat these.
• Develop engaging, impactful, and personalised campaigns.

What you’ll need:

• At least 3 years’ experience in a similar role managing emails and data analysis.
• Experience using an Email platform desirable.
• Demonstrated experience in working with databases, data analysis, segmentation, and email marketing platforms.
• Advanced level of computer literacy in Microsoft packages, particularly in Excel.
• Ability to manage projects, organise and prioritise.
• Excellent team player and interpersonal skills.
• Accurate, systematic, and methodical with great attention to detail.
• Good knowledge of HTML, email creation and cross-device testing (desirable).

Benefits:

• 25 days holiday plus holiday purchase scheme
• Company pension contribution
• NHS Top Up medical policy
• Flexi Working
• Employee Share Options
• Generous discounts across their range

Is this your ideal role? Apply now!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

Take a look at all of our live jobs! 

Check out our latest opportunities in:

• Technology
• Marketing
• Digital
• Analytics
• Creative

You can also read our latest blogs on industry news and advice.