Digital Marketing Manager

Digital Marketing Manager - South Manchester (hybrid working) - £37,000 – Non-profit

Exciting opportunity to get involved with an organisation genuinely looking to make a difference in the world. If you want to be part of a fun and dynamic team in a fast-paced environment with the added benefit of hybrid working, then this is for you!

Role Responsibilities

• Establish, drive and manage a coherent integrated global digital marketing strategy, using the full mix of digital acquisition techniques.
• Manage the social media team to ensure marketing activities build the online community, brand, engagement, and income streams.
• Ensure the social media team schedule and fill the content marketing calendars in-line with organisation-wide campaigns.
• Implement digital marketing channel strategies / plans including budgeting for PPC, display, programmatic, video marketing, social media, and other paid campaigns.
• Plan workload for campaigns.
• Create and build digital campaigns and manage online budgets accordingly.
• Analyse the success of campaigns, translating anecdotal or quantitative / qualitative data.
• Monitor and optimise campaign progress regularly and produce reports during and after campaigns.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Develop key performance indicators across all online channels and report on a regular basis.
• Support the team with learning outcomes and SMART objectives.
• Develop and share best practice and introduce efficiencies to maximise ROAS.

Role Requirements

• Minimum 3 – 5 years’ experience in a similar digital marketing role.
• Experience of managing relationships with, or working for, a digital / marketing agency.
• Experience of using analytics and monitoring tools to report on complex qualitative and quantitative data.
• MS Office Suite
• Social media tools, including Hootsuite, Tweetdeck, Sprout Social.
• Experience of using Google Analytics, Adwords, Double Click, Facebook Business Manager and Bing Ads.

Apply online now - don't miss this opportunity!

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